

The TikTok Ratatouille musical- aka the Ratatousical- debuted online on New Year’s Day and has already sold more than $1 million in tickets. TikTok’s First MusicalĮntertainment continues to find new ways of reaching audiences and supporting the arts through the pandemic. Watch his video to come up to speed with what is happening on YouTube. MrBeast begins his video by showcasing some heartwarming moments from this year. YouTube Rewind is an annual tradition that was started in 2010 and looks at the “year’s most impactful creators, videos, and trends.

In absence of an official YouTube Rewind, YouTuber MrBeast looks back on the good things that happened this year. There Was No Official YouTube Rewind This Year so MrBeast Made One via Twitch (Balenciaga launched AW21 collection within a video game) Luxury brands exploring gaming to connect with younger audiences e.g.Less about selling to an industry audience and more about exploiting an interactive marketing opportunity.Move away from traditional film-based advertising and emphasis on fast-moving original branded content (leads to greater purchase intent).Short-form and shoppable videos (on TikTok and with launch of Instagram Reels) Burberry, Dior and Ralph Lauren all sponsored “challenges” on TikTok, also Gucci (#GucciModelChallenge).

